Nobody at your startup owns AWS costs. I will.
7-day audit delivers a prioritized savings backlog. Then I implement the fixes on retainer - your bill goes down, your engineers stay on product.
Prioritized findings - each with savings estimate and implementation steps
Actionable detail - current state, solution, steps, and trade-offs
Cost by service - month-over-month trends and growth drivers
Trusted by teams at Disney+ Hotstar · Fortune 500 Pharma · Oddin.gg · Rossum.ai · Alma Career
How It Works
From raw AWS data to a lower bill
11 Specialized Analyzers
Compute Analyzer
EC2, ECS, EKS, Lambda sizing
Compute Analyzer
Analyzes every EC2, ECS, EKS, and Lambda resource. Flags over-provisioned instances, previous-gen types (m4, c4), missing Graviton4 migration, dev/test running 24/7, and Spot opportunities. Includes Compute Optimizer cross-reference.
Database Analyzer
RDS, Aurora, DynamoDB, ElastiCache
Database Analyzer
Reviews RDS, Aurora, DynamoDB, ElastiCache, OpenSearch, and Redshift. Catches idle Multi-AZ, RDS Extended Support surcharges on EOL engines (PostgreSQL 11/12, MySQL 5.7), DynamoDB provisioned vs on-demand mismatch, and unused GSIs.
Storage Analyzer
S3, EBS, EFS, ECR, snapshots
Storage Analyzer
Audits S3 lifecycle policies, versioning without expiry rules, incomplete multipart uploads, gp2→gp3 EBS migration (20% cheaper), orphaned snapshots, ECR image over-retention, and FSx file systems that are often forgotten.
Network Analyzer
NAT Gateway, VPC endpoints, data transfer
Network Analyzer
Traces where money flows through the network: NAT Gateway vs VPC endpoints for S3/ECR/CloudWatch, inter-AZ data transfer ($0.01/GB each direction), CloudFront cache hit ratios, idle load balancers, and Transit Gateway attachment costs.
Serverless Optimizer
Lambda, API Gateway, Step Functions
Serverless Optimizer
Goes beyond basic Lambda sizing: finds REST APIs that should be HTTP APIs (3.5× cheaper), Step Functions Standard workflows that should be Express (1000× cheaper per transition), over-provisioned concurrency, and high-error-rate functions amplifying cost via retries.
Pricing Advisor
Savings Plans, Reserved Instances, Spot
Pricing Advisor
Analyses commitment coverage and timing. Recommends Compute Savings Plans for EC2+Fargate+Lambda, RIs for RDS/ElastiCache/OpenSearch, Spot for fault-tolerant workloads, and flags expiring commitments within 30/60/90 days. Always optimize first, commit later.
Security Services
GuardDuty, WAF, Secrets Manager, Backup
Security Services
Identifies GuardDuty enabled in unused regions, redundant Security Hub standards, unused WAF ACLs, and Secrets Manager secrets that could move to SSM Parameter Store (90% cheaper). Also flags security gaps with cost-to-fix estimates.
Observability Analyzer
CloudWatch, X-Ray, Container Insights
Observability Analyzer
CloudWatch logs are often a silent budget drain at $0.50/GB ingested. Finds log groups with no retention policy (infinite growth), orphaned log groups from deleted resources, Container Insights metric explosion, and over-sampled X-Ray traces.
Architecture Review
Anti-patterns, resilience, IaC gaps
Architecture Review
Principal-architect-level review of the full infrastructure. Identifies structural anti-patterns (lift-and-shift residue, microservice sprawl, wrong service for the job), single points of failure, missing IaC, and produces a target architecture with estimated post-optimization cost.
Tagging Auditor
Tag coverage, cost allocation tags
Tagging Auditor
Calculates tagging compliance score across all resources. Flags untagged high-cost resources, inconsistent tag values (prod/production/PROD), and the most common FinOps gap: tags applied in AWS but not activated in the Billing console - a 5-minute fix that unlocks Cost Explorer attribution.
Cross-Service Optimizer
Patterns that span service boundaries
Cross-Service Optimizer
Finds waste invisible to single-service analyzers: ECS tasks pulling ECR images through NAT instead of VPC endpoints, CloudWatch Logs costs split across 20 services adding up to more than any single line item, and consolidation opportunities like multiple ALBs → one with host-based routing.
What You Get
Audit Report
Delivered in 7 days
- Findings prioritized by savings impact
- Projected € savings per optimization
- Step-by-step implementation guides
- Risk assessment per change
- Quick wins vs. strategic improvements
Invoice sent after delivery · free if <€15K in savings found
Implementation
Managed FinOps
€3K/month retainer
- IaC pull requests (Terraform / CDK / CFN)
- Monthly cost report + anomaly alerts
- Savings Plan & RI management
- 2-hour monthly strategy call
- Slack / email support
11 Specialized Analyzers
Compute Analyzer
Analyzes every EC2, ECS, EKS, and Lambda resource. Flags over-provisioned instances, previous-gen types (m4, c4), missing Graviton4 migration, dev/test running 24/7, and Spot opportunities. Includes Compute Optimizer cross-reference.
Database Analyzer
Reviews RDS, Aurora, DynamoDB, ElastiCache, OpenSearch, and Redshift. Catches idle Multi-AZ, RDS Extended Support surcharges on EOL engines (PostgreSQL 11/12, MySQL 5.7), DynamoDB provisioned vs on-demand mismatch, and unused GSIs.
Storage Analyzer
Audits S3 lifecycle policies, versioning without expiry rules, incomplete multipart uploads, gp2→gp3 EBS migration (20% cheaper), orphaned snapshots, ECR image over-retention, and FSx file systems that are often forgotten.
Network Analyzer
Traces where money flows through the network: NAT Gateway vs VPC endpoints for S3/ECR/CloudWatch, inter-AZ data transfer ($0.01/GB each direction), CloudFront cache hit ratios, idle load balancers, and Transit Gateway attachment costs.
Serverless Optimizer
Goes beyond basic Lambda sizing: finds REST APIs that should be HTTP APIs (3.5× cheaper), Step Functions Standard workflows that should be Express (1000× cheaper per transition), over-provisioned concurrency, and high-error-rate functions amplifying cost via retries.
Pricing Advisor
Analyses commitment coverage and timing. Recommends Compute Savings Plans for EC2+Fargate+Lambda, RIs for RDS/ElastiCache/OpenSearch, Spot for fault-tolerant workloads, and flags expiring commitments within 30/60/90 days. Always optimize first, commit later.
Security Services
Identifies GuardDuty enabled in unused regions, redundant Security Hub standards, unused WAF ACLs, and Secrets Manager secrets that could move to SSM Parameter Store (90% cheaper). Also flags security gaps with cost-to-fix estimates.
Observability Analyzer
CloudWatch logs are often a silent budget drain at $0.50/GB ingested. Finds log groups with no retention policy (infinite growth), orphaned log groups from deleted resources, Container Insights metric explosion, and over-sampled X-Ray traces.
Architecture Review
Principal-architect-level review of the full infrastructure. Identifies structural anti-patterns (lift-and-shift residue, microservice sprawl, wrong service for the job), single points of failure, missing IaC, and produces a target architecture with estimated post-optimization cost.
Tagging Auditor
Calculates tagging compliance score across all resources. Flags untagged high-cost resources, inconsistent tag values (prod/production/PROD), and the most common FinOps gap: tags applied in AWS but not activated in the Billing console - a 5-minute fix that unlocks Cost Explorer attribution.
Cross-Service Optimizer
Finds waste invisible to single-service analyzers: ECS tasks pulling ECR images through NAT instead of VPC endpoints, CloudWatch Logs costs split across 20 services adding up to more than any single line item, and consolidation opportunities like multiple ALBs → one with host-based routing.
Audit Report
Delivered in 7 days
- Findings prioritized by savings impact
- Projected € savings per optimization
- Step-by-step implementation guides
- Risk assessment per change
- Quick wins vs. strategic improvements
Optional
Managed FinOps
€3K/month retainer
- IaC pull requests (Terraform / CDK / CFN)
- Monthly cost report + anomaly alerts
- Savings Plan & RI management
- 2-hour monthly strategy call
- Slack / email support
3× ROI guaranteed in writing · findings delivered in 7 days · no call required to start
Productized Services
Fixed-price engagements. Invoice after delivery. Clear deliverables and timelines.
€5K AWS Cost Audit
1 week · 3× ROI or free
You already know your AWS bill is too high. This audit shows you exactly how much "doing nothing" costs - resource by resource, dollar by dollar. Most founders who say "I'll optimize later" lose €50K–200K/year while they wait. This audit ends the guessing in 7 days. If I can't find at least €15K in annual savings (3× the fee), you pay nothing. That's in writing.
- Deep infrastructure analysis across all services & regions
- Actionable task breakdown - prioritized by impact vs. risk
- 30-min walkthrough call
- Savings Plan & RI recommendations
€3K/mo Managed FinOps
Ongoing
The audit finds the waste. The retainer makes sure it never comes back. A full-time FinOps hire costs €80–120K/year and takes 3–6 months to ramp. This retainer delivers Month 1 results for €3K - less than what most startups waste on a single over-provisioned RDS instance.
- Monthly cost report + IaC PRs
- Savings Plan & RI management
- Anomaly detection & alerts
- 2-hour monthly strategy call
- Slack/email support
What clients find in the first week
Annual savings identified
Series B fintech · implemented in one sprint
"I wish I'd stopped thinking about it six months earlier."
Monthly bill reduction
Healthtech startup · top 3 findings executed
Recovered the €5K audit fee in 18 days.
AWS cost reduction
Series C marketplace · pre-fundraise
"The board stopped asking about AWS."

Adam Pavlát
8+ years AWS · ex-Disney+ Hotstar · Fortune 500 · Prague, CZ
51 in-depth guides,
free to read
Every pattern we find in audits is documented here - from EC2 rightsizing to Terraform cost guardrails and FinOps frameworks. Read at your own pace or use them to DIY.
Startup guide
Why Is My AWS Bill So High?
The 7 most common causes of unexpected AWS bill spikes in startup accounts - and how to fix each one fast.
Startup guide
AWS Cost Optimization Checklist
Prioritized checklist for startups - ranked by savings potential and effort. Covers compute, storage, networking, databases, and serverless.
Strategy
FinOps Maturity Model: Crawl, Walk, Run
The FinOps maturity model (Inform, Optimize, Operate) and where most startups are stuck - usually in early Inform phase.
Commitments
AWS Savings Plans vs. Reserved Instances
Savings Plans or Reserved Instances? Which commitment type saves the most for Series A–C startups, and how to avoid locking in the wrong plan.
AWS service
EC2 Rightsizing
Over-provisioned EC2 instances are the #1 AWS cost driver. Rightsizing strategies and IaC implementation (Terraform or CDK) on retainer.
AWS service
How to Reduce AWS NAT Gateway Costs
NAT Gateway data processing fees silently drain startup budgets. VPC endpoint strategies and cross-AZ fixes cut costs 70–80%.
Frequently Asked Questions
Everything you need to know before booking a call.
Still have questions?
adam.pavlat@theadamlabs.com
What does 6 more months of status quo AWS spend look like for you?
If the answer bothers you, the audit takes 5 minutes to start: accept the agreements, run one script, and the findings land in 7 days. No call required. No risk - 3× ROI or free.
Prefer to talk first? Free 30-min call available →
"After optimizing AWS at scale for Disney+ and Fortune 500 companies, I bring that same level of expertise to growing startups."
- Adam Pavlát
Services
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